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Having an attractive logo is one thing, but proper implimentation is key to building any brand. Below are a few Corporate Standards Manuals that are meant to illustrate the proper use of logos, catch phrases and typography to better utilize your company's "Identity".

View the full size versions of the following corporate standards manuals in .PDF format

Coles Manual
SWA Manual
Evan Manual


"Design is not just what it looks like and feels like. Design is how it works."- Steve Jobs

Your logo may be the first impression a potential customer gets about your company. Your company logo or trademark is the single most important element when it comes to building a recognizable brand and increasing customer awareness. A well designed, and as importantly, well utilized logo helps to create your business's visibility, credibility, and memorability. It projects your "brand". Whether branding a company, a service or a product, the goal is always the same; to create recognizable, clear designs that are unique, specific to the company or product and memorable. First impressions are often lasting impressions. At Mike Newcomer Design we firmly believe, and constantly stress the fact, that a company logo or trademark is the foundation of the business on which everything else is built upon. It conveys the look, the image, the feel, and the personality of your business or product.

Airmail Project

Boss Toss


Your Building Centers

Stein's Flowers

Superior Walls

Nittany Orchard

Barber Food Court


Aquajet Car Wash

Buckies Pizza


Kennedy Transfer


Luigi's Ristorante

PCA Comics

Punxy Industrial Park

Gateway Gear

Butter-Krust Country

Coles Hardware

Kenny B's

Lucky Break

Philipsburg Hospital

Emerald Falls





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Contact: Mike Newcomer Design & Illustration   PO Box 308, Montandon, PA, 17850   570.522.0746