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"The man who stops advertising to save money is like the man who stops the clock to save time." - Thomas Jefferson
There are quite a few of different ways to market these days, from the internet to print. Many companies chose to market on the internet because it reaches a much younger market and can be much cheaper, while others choose to market the traditional way in print. Advertising in print reaches an entirely different market and has added possibilities. Specialty magazines and publications abound as do many different trade publications. Although the internet and other electronic media are rapidly growing, magazines and newspapers aren't going away for quite some time. Free Standing Inserts or "blown in" ads are also popular versions of printed advertising. Again, this type of marketing may end up costing a bit more than the internet, but you also reach a different audience, which could be very beneficial for your business.
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