Direct mail, often called direct marketing or direct response marketing, is a marketing technique in which the seller sends marketing messages directly to the buyer. Targeted marketing. Direct mail include catalogs or other product literature with ordering opportunities, postcards, coupons, brochures and sales flyers just to mention a few. Direct mail is one of the most common forms of direct marketing in use today. Direct mail is a dynamic, versatile marketing tool and is the most heavily used direct marketing medium, and its popularity continues to grow despite postage increases. Direct mail is a particularly attractive option for small business owners, as it can communicate complete information about a product or service and reach almost any conceivable target group, all for a relatively low cost. Direct mail can provide the basis for a business, or it can be used to supplement a company's traditional sales efforts. You can purchase targeted mailing lists or build your own. Another advantage of direct mail is that it is testable, so that entrepreneurs can try out different sales messages on various audiences in order to find the most profitable market for a new product or service.

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